The history of Palcohol dates back to the early 1970s — yes, other inventors thought that powered alcohol needed to go mainstream. General Foods took out the first patent and according to Fortune, there were additional efforts prior to this patent application. These early inventions however, hit a number of roadblocks primarily due to a product that was sub-par and to regulatory bodies who feared how this product would be abused by the public.
Palcohol is premium vodka and Puetro Rican rum sold in white powder form. Each packet contains the equivalent of five ounces (or 80 calories worth) of alcohol, which, once mixed with liquid, is equal to a standard mixed drink. Users add water to one of the four flavours: Cosmopolitan, Mojito, Powderita and Lemon Drop, and voilà, an instant, gluten-free cocktail! Palcohol contains alcohol, natural flavourings and a sweetener called Sucralose.